Profile
Rahat Since 1950 is a Pakistani bakery and confectionery brand, founded in Lahore Cantt in 1950. The Rahat name is a registered trademark under Pakistan’s Trade Mark Act (No. 65731, Class 30, registered 1977) and covers baked, unbaked, and frozen goods along with a wide range of confectionery products. Today the brand is led by Imran Idrees Chaudhry, CEO, who continues the family business built by his father, Muhammad Idrees Chaudhry, and has taken Rahat beyond Pakistan into international markets.
Founded
1950
and confectionary products.
Registered Trademark
Rahat is a registered trademark and anyone other than the brand owners cannot use the brand name without owning a franchise purchased from the brand owners. Rahat has fought several court cases to maintain their brand integrity. This has resulted in the shutdown of many bakeries in Punjab which were illegally using the Rahat’s brand name without having purchased the approved franchise rights.
Our presence
All the Rahat outlets are doing extremely well in Punjab and KPK. Current — More than 40 outlets across Pakistan, with international outlets across the USA, Canada, and UAE, under the leadership of CEO Imran Idrees Chaudhry.
More than 40 franchises/partnership outlets
Presence in Punjab & KPK
Serving more than 30,000 people daily
Our Story
Our journey starts in 1950, when Muhammad Idrees Chaudhry, along with his brothers Ghulam Nabi, Rehmatullah, Amiruddin, and Kamaluddin, laid the foundation of Rahat Since 1950 at St. John Building in Lahore Cantt — a location known to everyone today as Rahat Market. In 1977, the family registered the Rahat trademark, protecting a name that had already become a household staple across the city.
As the decades passed, Mr. Idrees’ children spread Rahat Since 1950 to all the major cities of Pakistan. Today, the brand is led by Imran Idrees Chaudhry, son of Muhammad Idrees, who serves as CEO. Under his leadership, Rahat has opened its doors internationally, with outlets now operating across the United States, Canada, and the United Arab Emirates, alongside a continually growing network across Pakistan. New franchise locations are opening soon — check out our International Outlets page for the latest.
